Replication of successful enterprises through franchising has
for long been used in other parts of the world to generate massive wealth, to
create numerous jobs, to quickly transfer skills and technology and to play
commercial diplomacy. Governments have also used social franchising to deliver
social services to “the Last Citizen”. Unfortunately, the concept has not
caught up widely in East Africa. As a tool of EAC Regional Integration,
franchising will ensure that a successful enterprise in one country replicates
itself in other countries using local business people of that country, thereby
deepening integration.
In order for businesses and governments in East Africa to
realize these benefits and to deploy franchising as a tool for EAC integration,
EABC has partnered with a leading Franchise Consultancy, Worldahead, under Mr.
Wambugu Wa Gichohi, to spearhead the growth of a vibrant franchising sector in
East Africa. Through this initiative, EABC is offering cutting-edge
programs to enable successful East African brands to franchise without making
the many mistakes associated with first-time franchisors that often lead to
failure. We are also setting up a Revolving Franchise/Enterprise Growth
Fund where such brands would access growth Equity capital for themselves and
their franchisees. We target building 750 indigenous brands in the next five
years.
If you are seeking to acquire a foreign franchise, we will
assist you to get your desired brand and ask the right questions before signing
up to ensure you get the right franchise partner. Further, we are
working with governments in East Africa to create a franchise-friendly business
environment in the region and we are pleased that Uganda has taken the first
steps towards this.
We hope to build a strong franchise force in East Africa with a
balanced mix of indigenous and foreign franchises working together to build
this rather new sector in the EAC region. To support growth of this sector, we
will soon launch a professional franchise certification course for staff
working in franchise businesses.
Please feel free to contact Mr. Wambugu on these emails – franchising@eabc-online.com and info@worldaheadafrica.com, copied to director@eabc-online.com. Kindly note that Mr. Wambugu Wa Gichohi
is one of East Africa’s most knowledgeable franchise consultants with
international linkages and currently involved in building several local
franchise brands, having previously offered business development services to
SMEs and corporates over the last 20 years.
Welcome to the world of franchising!
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